Pay Per Click or PPC, Google Ad, Bing Ad, is a method of displaying ads or advertising in which if a user clicks the ad only then there is an amount deduction from the actual amount for ads; there’s no charge for displaying these ads on the search results. In PPC technique the competitors bid for explicit keyword/key-phrase relevant to them. Pay per click strategies were initially used by search giants like Google and Bing, however this form of advertisement is currently being adopted by social media sites as Facebook, Instagram, Twitter, LinkedIn etc. This form of advertisement is very useful, if you have newly started business or business that is not recognized, or want immediate actions to be taken, like sales, purchase, sign-up, etc.