Search Engine Optimization (SEO)
Everyone needs to get high ranking of search engines or search giants, to rank their website or product high, so they can get massive audience. This is often the organic approach. Being useful, however, this has lead to a giant competition. The search giants have developed several complicated algorithms to judge the competition and produce the most effective results for the searches, i.e. the user gets precisely what he/she is searching for. Google, for example, had 200+ criteria to rank an internet site, provided that the website meets all the ranking factors and is way higher than different competitive websites, it’ll rank on high SERP. This is often a race that each contender or website needs to win and retain that position.
Search Engine Optimization (SEO) is the practise of optimising a website or online content to increase the quantity and quality of organic traffic from search engines, such as Google, Bing, and Yahoo. Improved website or web page visibility in search engine results pages (SERPs) for pertinent queries or keywords is the goal of SEO.
Several strategies are used in SEO, including technical optimisation (increasing site speed and mobile responsiveness), off-page optimisation (generating high-quality backlinks from other websites), on-page optimisation (optimising content and HTML tags), and content creation (such as creating high-quality, informative content that targets specific keywords).
Making a website or web page more visible and reachable is the ultimate purpose of SEO.
Social Media Optimization (SMO)
Social Media Optimization Services are another very talked-about strategies to bring traffic to a website or to come up with promotional material for a product, services, through social media. With the inflated variety of users on social media platforms of all ages, it’s very easy to promote. However, why would anybody read, pay attention, like, share or comment things if it isn’t catchy. So, it’s important to produce quality contents like images/infographics, gifs, text, audios, videos etc. SMO conjointly helps to build the name of a company/individuals/business/brand, therefore it may also be used for online reputation management (ORM).
Social Media Marketing (SMM)
Social Media Marketing (SMM) is a way of promoting digitally through the social media platforms with the assistance of SMO. Being a Social Media Marketing Company we are able to promote our products/services on social media platforms, increase the audience (if we want to) by boosting or paying or sponsoring the post/page/etc. Some social platforms supply the correct style of audience for your merchandise or services, one is able to select from the audience one would like to focus on his or her products/services, for instance, the age, male/female, the region, the number of individuals etc.
Paid Advertisement
Pay Per Click or PPC, Google Ad, Bing Ad, is a method of displaying ads or advertising in which if a user clicks the ad only then there is an amount deduction from the actual amount for ads; there’s no charge for displaying these ads on the search results. In PPC technique the competitors bid for explicit keyword/key-phrase relevant to them. Pay per click strategies were initially used by search giants like Google and Bing, however this form of advertisement is currently being adopted by social media sites as Facebook, Instagram, Twitter, LinkedIn etc. This form of advertisement is very useful, if you have newly started business or business that is not recognized, or want immediate actions to be taken, like sales, purchase, sign-up, etc.