Digital Marketing Services
Digital Marketing is the current hot topic in the industry. Everyone wants to be popular, that is they want to promote themselves, so that it is beneficial for them. Online or digital platform is the fastest growing platform. With the invention of smartphones and the internet, there is a steep hike in the digital world, you get information at your fingertips. Marketing methods have changed tremendously, now people focus more on marketing online as it connects the whole world just at your fingertips. There are various ways to promote online, some are running and some ways are under still under development. People are using Search Engine Optimization (SEO), Social Media Marketing (SMM), Social Media Optimization (SMO), Pay Per Click methods majorly for their promotions, and these methods are proven methods.
Search Engine Optimization
Everyone wants to be on top pages of search engines or search giants, to rank their website or product high, so that they get big audience, this is the organic way. Being very beneficial, but has let to a big competition. The search giants have developed many complex algorithms to evaluate the competition and bring out the best results for the searches, i.e. the user gets exactly what he/she is looking for. Google for instance had 200+ criteria to rank a website, only if the website meets the criteria and is much better than other competitive websites, i.e. the website is more relevant than other websites, it will rank on top SERP. So concluding, this is a race that every competitor wants to win, and retain that position.
Social Media Optimization
Social Media Optimization, is another very popular methods to bring traffic to a website or to generate publicity for a product, services, etc. With the increased number of users on social media platforms of all ages, it is very easy to promote. But why would someone view something if it isn’t catchy, worth liking or sharing. So, it is very important to create quality images/ infographics, content, videos etc. that people will love to view/like/share/tag etc. SMO also helps to build the reputation of a company/individuals etc, so it can also be used for Online Reputation Management (ORM).
Social Media Marketing
Social Media Marketing (SMM) is another way of marketing digitally using the social media platforms with the help of SMO. In SMM we can promote our products/services on social media platforms, increase the audience (if we want) by boosting or paying for sponsoring the post/page/etc. Some social platforms offer the right type of audience for your products or services, you can chose from the region you want to target your products/services, the age category, male/female, the number of people (approx.) that you want to target etc.
Paid Advertisement Or Pay Per Click is a form of internet marketing, where an advertiser only pays if a user clicks the ad, there is no charge for displaying these ads on the search results. In PPC method advertiser bids for particular keyword/key phrases relevant to them. Pay per click methods were initially used by search giants like Google and Bing, but are now being adopted by social media sites as Facebook and Twitter. Banner ads/display ads are also a type of PPC but there is a fixed price value set, as these ads are shown on sites that have related content on them and have agreed to display such ads.